A good design may differ from person to person, but all would agree that having a logo or design that pops out immediately, attracting you to the product or service is one way to bolster your brand image.
By capitalizing on the already iconic visuals of their products, McDonald’s is guaranteeing more eyes on what they sell, propelling them to levels above their nearest competitors.
Credits: Design Business Association
After learning about the context of the design, you must then answer questions that no consumer will ever ask you just by glancing at your work: your vision, mission and the name of your brand!
Credit: Adobe
Picture 1: Super Gradient by Song hojong
Picture 2: J.Curl by Erik Musin, Timofei Popandopulo, Aleksey Zadorozhnyi
Picture 3: Sprinkle by Nick Edlin
Picture 4: O'care by Nika Levitskaya
The designs should also be able to fulfil its purpose as well. If the design is, say, to entice more people to be aware of a promotion you are currently having, it should have the ability to allow the audience to both be aware of the offers and also associate it with your brand as well.
Even with a good aesthetic or detailed designs, it will be difficult for many brands to invoke a feel or emotion to all their potential consumers.
Good designs should be multifaceted, where they adopt multiple personalities for all to see. For example, we can take a look at the wave effect, a newly rediscovered genre by many designers across the world. While it was obscure for the better part of the decade, the return of retro and striking colours brought back the wave effect, adding 3D and perhaps a more holographic element to the designs we make.
Credit: Merehead
A good design should possess qualities that can set a brand image that many of your audience can relate to almost immediately. A modern brand will always employ very good designs to set themselves apart from their competitors with their own look and feel.
A good design can separate yourself from your other competitors, making your brand recognizable just by the image itself. From a simple website theme to the colour schemes present in all your visuals, your brand will flourish as long as your designs make you, you!
If you’re looking to develop or strengthen your brand with either traditional or digital mediums, then let’s talk about working together. We don't bite!
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